The debut bath collection from Piglet in Bed is made in Portugal of BCI cotton.

New York – Since its founding five years ago, it has focused on linen sheets and duvet covers. Now Piglet in Bed is moving into the bathroom.

Inspired by nature’s color palette, the zero twist cotton bathroom collection features towels and bath mats in four hues: orchid, sky blue, botanical green and birch. Each colorway is available in a variety of sizes, including bath sheets, bath towels, hand towels, washcloths and bath mats, and can be purchased as a bundle or separately.

Made in Portugal, Piglet in Bed’s bathroom textiles collection is made from 500gsm cotton sourced in partnership with the Better Cotton Initiative, a sustainability designed to help cotton communities prosper while protecting and restoring the environment.

Bath towels are offered on sale at $24.65 ($29.00 full price) and bath mats are $16.15 on sale ($19.00 full price).

Piglet In Bed’s signature French flax linens bedding is sold open stock or in bundles, which include a duvet cover, pair of matching pillowcases, an additional pair of white pillowcases, a white fitted sheet and a white flat sheet.

Established in January 2017 by Jessica Hanley in West Sussex, England, Piglet in Bed has expanded into North America with dedicated U.S. site. Known for its French flax linen bedding, the brand was featured in British GQ magazine’s feature about the best bed sheets of 2022.

“[I]t’s exciting to be stepping into new materials and new areas of the home this year with a number of new product launches,” said Hanley, founder and CEO.

In the U.S., Piglet in Bed has added sleepwear, merino wool duvet inserts, mattress toppers and pillows as well as linen curtains, cushions, candles, room mists and bath salts.

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